Direct Mail or Social Media: Which Marketing Channel Is Right For Your Small Business?

Imagine this scenario.

One of your salesmen comes into your office to give you his weekly sales update.

“It was a great week” he said. “I had conversations with 138 prospects.”

“Sounds good” you say. “How many of those prospects actually became customers?”

The salesman smiles nervously. “Well… none of them, but if they ever need our services, I’m sure they’ll choose us.”

As unlikely as that scenario sounds, it’s essentially what’s happening with many small businesses when they choose to discontinue their direct mail campaigns in favor of social media marketing.

However, it’s really not the small business owner’s fault.

Some self-proclaimed social media experts have led them to believe that they have to “put all their eggs” in this marketing basket or they’ll be eclipsed by their technologically advanced, media-savvy competitors.

And it’s just not true.

In 2007 many of these same experts predicted the decline of “interrupt marketing” which included broadcast commercials, print ads and direct mail.

They pointed to a growing number of consumers who were either purchasing products on line or seeking useful internet content to aid in their purchasing decisions.

We were told that these new consumers avoided all forms of interrupt marketing in favor of having “conversations” with their favorite companies and brands via social media.

In that same year direct mail accounted for over $58 billion in sales. So you would think that after almost eight years of social media, content marketing and the proliferation of smart phones that direct mail would be almost dead.

If that’s what you think then these facts may surprise you:

• 2013 annual sales in traditional off-line marketing, which includes direct mail, were $93 billion, while online marketing accounted for $62 billion. (Source: Experian)

• Direct mail is still the preferred channel for prospects who receive marketing from local businesses. (Source: Direct Marketing Association)

• The top three actions for people who received a direct mail piece included, 44% visiting the company’s website, 34% searching online and 26% who keep the direct mail piece for future reference. (Source: Direct Marketing Association)

Direct mail is different than social media marketing because most postcards or sales letters contain a specific call to action.

With direct mail you can ask them to buy something or at very least, visit your website, opt in to your newsletter or call to ask about your products and services.

Direct mail marketing also has the advantage of being measurable.

With the right metrics in place you’ll always know how many marketing pieces were sent, how many prospects responded and how many become customers.

Your company may see some return on their social media investment with LinkedIn, Facebook and Twitter, but since social media is more of a communication platform than a sales tool, it takes time.

By “time” I mean that it takes time for social media to work and it also takes time for the staff member you’ve chosen to complete the on-going task to update content and engage with prospects.

When it comes to social media many small businesses also start with a big disadvantage, because most of their prospects simply have no interest in following them on any social media platforms.

Which is why many of their “fans” are actually family, friends and fake followers. (And you wondered why more of your followers weren’t becoming customers ;>)

To engage on social media you also have to provide compelling content for your prospective customers. If you don’t have anyone on your staff with the skills to write content that people actually want to read, your followers will quickly tune you out.

If you have the time, energy and the skills necessary to create content for social media marketing, I would encourage your small business to do so.

However, if you want to do more than just communicate with your prospects in the hope that they’ll buy from you when they’re ready, don’t forget that old-fashioned marketing channel that can still make your cash register ring…

Direct mail marketing.

How to Make the Most of Your Network Marketing Business Opportunity

A network marketing business opportunity can provide you with a SUBSTANTIAL income and set you up to be paid a residual income for life! There is no other industry that allows a relative new comer to get in, get started and immediately begin to benefit from the efforts of others.

So, today you and I are going to take some time to go over a few tips to have you from where you are now to being a Top Producer in your Network Marketing Business Opportunity.

There are a couple points I’d like to get out of the way real quick. This is a business. It’s true that you can work this business part time and reap some amazing rewards. However, it will require you to work those hours like a business owner. The second point I’d like to make is about your circle of influence.
Think about the words for a minute: NETWORK…MARKETING…BUSINESS…OPPORTUNITY

NETWORK: It has been said over and over again that your Net Worth is directly correlated to your Network. So, when you’re getting started with your business opportunity, you are going to want to get other like minded individuals involved. No more friends, family and three foot rule. Unless, of course, your friends are all savvy business minded individuals, your family is full of entrepreneurs and every one in a three foot radius of you is at the bank looking for a small business loan. Look, you are…

RUNNING A BUSINESS!!! NOT A HOBBY

MARKETING: Every successful business on the planet has a Marketing/Advertising and Sales team. Why would you take advantage of a Network Marketing Business Opportunity and think you don’t have to do the same. I will give you some slack here simply because I understand that you were probably told that the product/opportunity is so good it will sell itself. Along with, “we don’t sell anything, we offer opportunities.” I’ve got news for you, if wither of these statements were true, the company wouldn’t need you. The fact is the better you become at Marketing/Advertising and sales, the more successful your business will be. If these are not your strong suits, don’t worry you can be taught all of this with proper training and leadership; which, incidentally, is where the real money is made in this industry.

BUSINESS: Businesses are successful because they run on repeatable, proven and successful systems. Think about McDonalds for just a minute. That entire franchise can be run with a staff of High School kids with one young twenties Manager. Is it because McDonalds has a nack for hiring the most qualified kids on Earth? No, it’s because the system is so repeatable that the pieces of the puzzle don’t matter. If one person quits, there will be someone there within a few minutes to take their place and the business doesn’t skip a beat. So, knowing this, does your Network Marketing Business Opportunity run a system or does your business change every day depending on what you got done or what you didn’t get done? Is it easy for a new recruit or a new retail customer to find your business, take advantage of your offer and become a distributor in one fluid motion? Or is it confusing, hard to find and unclear what your ultimate goal is? I can tell you right now that a confused mind DOES NOT BUY!! By the way….

A System Works Even When You Don’t!!

OPPORTUNITY: This is the backbone of the entire industry. When you got into your Network Marketing Business Opportunity you were SUPER excited about the opportunity that was provided to you. Remember this while you’re running your business. Your prospect is going to be just like you when you got started; very excited and ready to take on the world and most important…make some money!! Keep this in mind and keep the excitement of your new recruits high! You do this by being a great leader and giving them answers to get started quickly and profitable. The sooner you can have your recruit making money the longer and more substantial your business will be. I’m sure you’re wondering how to do that right? That’s easy, just re-read this article and you’ll be on the right track.

A Network Marketing Business Opportunity truly can change your life. I hope today is the day you decide to take yourself and your business seriously. Just remember the words involved in this great industry…NETWORK…MARKETING…BUSINESS…OPPORTUNITY.

Your opportunity is ready for you, it’s just waiting for you to raise your hand and tell it your are ready! I hope today is that day and NOW is the time!!

Cross-Media Marketing: Taking Direct Mail to the Next Level

The progressive innovations today launch numerous doors of company chances for desperate online marketers and entrepreneur in reaching more customers to be thinking about their company brand and offers. When incorporated with a well created online marketing technique in producing natural leads that are feasible and helpful to company development, a direct mail might be an efficient marketing device.

It is not unexpected to keep in mind the enhancing innovative methods of marketing utilized by aggressive online marketers making use of the very best of innovations. A well developed marketing mix might consist of possible “conventional” direct-mail advertising marketing which might add healthy varieties of capacity causes business.

This consists of incorporating blog sites, short article directory sites, social networks websites, internet search engine and lots of other sites and platforms that might be important to a company’s success using cross-media marketing.

Cross-Media Marketing

Cross-media marketing is ending up being increasingly more popular as it incorporates several marketing channels in performing a more efficient marketing project with a certain target market. Such marketing applications are extremely reliable as they cover a great deal of scope for business in regards to greater capacity leads and sales.

There are specific essential distinctions in between cross-media marketing and traditional direct-mail advertising marketing albeit lots of resemblances.

Direct mail marketing is individualized about each recipient with certain name and address as well as URL to direct the recipient to an individual landing page. There is an individual interaction with receivers who are directed to a suitable landing page with quality material.

Direct-mail advertising on cross-media marketing provides a range of alternatives for measurability and tracking of reaction rates. There would be suitable reports to expose the status of every marketing project that would contribute in establishing future effective projects.

A great deal of advantages might come through cross-media marketing that would benefit business and online marketer.

1) Clearer Targets for Business

Cross-media marketing is really vibrant in targeting a recognized audience or sectors of it to benefit business. Direct-mail advertising marketing might be integrated to provide tailored mails to this recognized segmented group with pURL and QR codes leading the receivers to their tailored landing pages straight.

The marketing efforts would be more effective and concentrated without losing unneeded time and effort on unenthusiastic leads for a certain item or service promoted. Faster outcomes might be protected with more appealing ROIs that please online marketers based upon the expense sustained.

2) Trustworthy and Accurate Tracking

Cross-media marketing with direct-mail advertising provides marketing outcomes that might be easily kept an eye on and tracked in genuine time to offer precise info about the marketplace and the success of the marketing project. Comprehensive details about every visitor to the site is caught and looked at, consisting of page visits and link clicks with opt-in and study reactions if carried out.

Direct-mail advertising in cross-media marketing steps reactions on every marketing project to comprehend the effective aspects that might be used to future projects to take pleasure in greater success.

3) Flexible Marketing Options

There is a greater versatility with direct-mail advertising marketing that might engage a multipage pamphlet or a basic postcard. Several project stages might be executed to the very same targeted specific niche markets by means of cross-media platforms.

Such a marketing technique shows to be promoting and fascinating to the target market with arise from earlier stages to benefit subsequent stages. This would enable improvements to subsequent marketing methods to be tweaked for greater enhancements. Various direct-mail advertising parts might be sent to in a different way directed sections for screening reaction rates on print media types.

4) Costing and Budget Management

Direct-mail advertisings in cross-media marketing strategies might be traced and tracked for much better responsibility in expense and ROIs. Online marketers would be notified of the variety of mails sent with an accurate expense of each mail and the variety of reactions from targeted receivers.

These marketing figures enable online marketers a more precise ROI analysis from any marketing project to enhance company profits easily besides making sure a close watch on the marketing budget plan.

5) Boosted Print Elements

It is not unexpected that direct-mail advertisings would move forward through cross-media marketing as print innovation enhances with vibrant print options such as sophisticated print methods and software application.

A well prepared print and digital marketing project takes pleasure in easier and much cheaper marketing tools that induce greater ROIs that please companies. Conventional printers who get on the cross-media bandwagon quicker would conquer the obstacle with the most recent innovations easily offered.

Effective Cross-Media Marketing Project

The crucial aspect of an effective cross-media marketing project surely is organization of the lists which have to be precise and targeted, even if segmented. Landing pages should consist of call to action functions such as sign-up types or opt-in choices for web visitors to be on business newsletter as consenting customers.

Making use of an auto-responder system would be a plus point for effective cross-media marketing with direct-mail advertisings updated where an organized follow-up is carried out for each opt-in customer. Analytical reports of every marketing project are examined for enhancements on future marketing projects.

When incorporated with proper digital channels, direct mail holds a popular position in direct marketing with a high hand on printed marketing interactions that might improve ROIs. Customer reactions and sales conversion rates enhance enough to benefit companies in protecting their market positions. When printed direct mail integrates efficiently with well created e-mails and customized web pages (PURLs) as well as emerging mobile aspects, this takes place.

Conclusion

Cross-media marketing with direct-mail advertisings integrated shows to be a vital marketing device for any aggressive Web online marketer to delight in greater returns by means of innovative incorporated marketing innovation.

Standard printers who accept innovative innovations to place direct-mail advertising marketing even more in today’s aggressive marketing patterns would be forming the international market with a synergy that prefer both companies and customers.