Affiliate Success – Three Ultimate Internet Marketing Tips

Although many of the well-known methods of making money on the internet can be quite complex, when it comes to affiliate marketing, the process of setting up a business and earning money is something almost anyone is capable of doing. This is why joining an affiliate program is a productive way to learn the ins and outs of earning an income online. In order to be successful, Affiliates need to take the three tips below into consideration when they are setting up their enterprise. Getting the ball rolling is not difficult, as long as long as you learn from others, study marketing techniques and maintain your direction.

Seek guidance
As mentioned, the Internet is an inherently overwhelming place and even the most intelligent of individuals struggle during the early stages of setting up an Affiliate Marketing business. With the availability of specialized training and experienced mentors, there is no reason for an Affiliate to navigate these tricky waters alone. Training will teach you the most effective ways to make the most of your time, while a mentor is perfect for providing a sounding board and lending emotional support. For some people, intensive training coupled with having a mentor has proven lucrative.

Grasp effective marketing techniques
It is very important for Affiliate Marketers to not only learn the pros and cons of various marketing methods; they must also understand how to implement profitable promotional campaigns. Pay-per-click advertising is a tool utilized by many Marketers, but there is a learning curve with respect to this application. Those who fully understand pay-per-click programs are poised to make a lot of money with a business that virtually runs itself.

Take pride in your direction
To become a successful Affiliate Marketer, you must really become committed to your business. This means making efficient use of your time while always trying to stay one step ahead of the competition. Those who are proud of their efforts will tend to do a better job of maintaining their direction. If it is obvious to others – in real life or on the Internet – that you are serious about what you do, wealth will inevitably follow.

Your Entrepreneur Home Based Business Success Series – #13 – Direct Response Marketing

When you enter the fascinating world of the Internet Industry, some of the most important skills that you will acquire are those of an expert Marketer. All of the top earners in this Industry utilize the proven successful techniques of Direct Response in order to achieve the high results in their sales campaigns.

The key to effective sales is to elicit a “Buy Now” instead of a “Waiting till Later” reaction from your prospect. The Direct Response is a process whereby the Buyer’s normal sales resistance is converted to the action step of a “Buyer’s Rush.” “Later” usually means “Never.”

My Mentor is a Master of Direct Response Marketing. He teaches a course that is dedicated to the subject. You want to build into all of your sales tools and materials, the elements of Direct Response. These are directed toward guiding your prospect, through the use of your high value products or services, to want to take action to buy.

Your Capture Page, your Website, Videos, Articles that you write and the Ads that you place on the Internet should all have woven into the materials that you present the messages directed to influence the prospect to take some action. By the simple way that you word your opt-in button, you can start to influence the prospect into taking action. Getting your prospect to always take an action, is a parallel to the response that you want in the sales closing process, of leading with questions that result in “Yes” answers.

Of course you must prove your trustworthiness, be knowledgeable, and be a professional, and conduct yourself with the highest integrity.

You must further establish good will with your prospect by demonstrating your knowledge and reliability. Understand that he or she will most likely follow his or her normal buying patterns and only close when he or she is ready. Your task is to make that as painless as possible for them. Your skill in asking questions in order to determine the prospects buying pattern will give you an insight that will assist you in the process.

Offering incentives, utilizing scarcity and deadlines are some of the techniques that will assist the buyer to change his behavior and want to act in your favor. These techniques should not be considered as ways to “Trick” people to behave, as you desire. The system is designed to understand Human Nature and to offer real value in a way that will be recognized by your prospect.

IF IT’S NOT A GOOD VALUE, IT WON’T SELL

THIS IS THE ROAD TO SUCCESS

Networking: It’s A Mistake For Small Businesses To Overlook This Marketing Tool

It’s been said, “It’s not about what you know, but who you know.” This phrase applies especially to those who want to master the art of brown-nosing as they climb up the corporate ladder in a large, multi-billion dollar company.

But this article isn’t for those people. This article is for the entrepreneurs and small business owners out there who are wondering:

a.) “How can I get the word out about my company?”

b) “Where can I get more leads and sales?”

c.) “Where can I meet other like-minded business owners and employees to learn and exchange ideas?

There are many ways to market a business. The obvious one is direct marketing such as newspaper ads, flyers, brochures, TV commercials, and radio spots. All of these are great when done correctly. But first, you have to decide which medium is right for you, and then you have to design or pay someone to develop your message. Once that’s done, you sit and wait for a response. Direct marketing works, but it has to be done correctly to get a good return on investment. You probably won’t get it right on the first try and fine-tuning your strategy is the only way to go about get profitable results.

Networking as a Marketing Tool

There is another way to market your business with a lot of extra benefits that you just can’t get with direct marketing. It’s called Networking. Most small business owners and new business owners either don’t do it, or don’t do it enough. Those who are doing it know that it works. There are many ways to network and this article will go into detail on many of them. And no, we’re not talking about “networking” with the stranger at the gas station and telling him all about your business.

My business, a graphic and web design studio, was only a few months old when I realized it was time to start meeting new leads face to face. Yes, I was initially keeping busy as I exhausted the “friends, family and their referrals” resource, but I knew that my business needed something else if I was going to be in it for the long haul. I started with one networking event which I dreaded going to because I did not like meeting new people. I’m great around people when I know them, but I had a hard time talking to complete strangers, especially business professionals.

The first event was a Chamber of Commerce lunch. From then on, my desire to meet other business owners hit the ceiling. I was shy at first, but you just have to throw yourself in with the sharks, so to speak. I quickly got over my fear of talking to new people as well as my fear of public speaking. If you love talking to new people, than you can just skip the whole “getting used to it” step. Some small business owners are very good at running their business, but contact with other people may not be their strong point. That is why you either have to force yourself to network, or have another, more gregarious person in the business do it for you.
Networking is great because there are a lot of things happening at once. You are meeting driven people like yourself. You are talking about your business and learning about other small businesses. You are exchanging ideas that will benefit everybody in the group. Eventually, once people know and trust you, you will start getting leads and sales.

You have to put in the work and time to get results from networking. Networking is about developing relationships and that doesn’t always happen on the first try. There is a lot of commerce going on in our capitalistic society, so when you are producing a high ticket item like a custom website, home remodeling or financial services, people will be much more inclined to buy from you if they trust you. The same principal applies to pretty much anything you are selling. Once people learn that you are a legitimate business owner, then they will have no problem buying from you or referring someone who will.

OK, enough about networking in theory. Let’s explore some groups, organizations, and other ways to actually network.

Open Networking Groups

Chamber of Commerce – Almost every city has one. Some are invaluable while others can be a complete bummer. It really depends on where you are and who is running the organization. Our local chamber of commerce has been great for kick starting my networking bug. Although I met other people in my industry that may be competition, I have actually formed alliances and a referral system for exchanging business with them. In addition, you’re meeting a ton of people in other industries that you can learn from. There are some common factors that apply to all businesses, so its beneficial for you to learn how other people are running their business so you can borrow or innovate upon their ideas.

Just search Google for “Your city: chamber of commerce.”

Small Business Alliances – I know my town has one and it’s incredibly beneficial because they focus on the growth side of running a business. They help with all the questions a small business owner could have like: What do I need to know about my lease, do I want a 401K plan for employees, or who can help me find a good insurance? Anything in regards to the growing pains of a small business! Try this site and see if there’s a local chapter http://amiba.net/. Keep in mind, there are a bunch of other small business alliances that don’t have to do with American Independent Business Alliance. My SBA is actually a local one that is not associated with the AMIBA.

Meetup.com – Yes, there’s actually a site out there that networks people and brings them together in real life. I have yet to go Meetup.com event, but that’s only because I found out about the site a few weeks ago. It looks very promising. The “Meet-ups” are usually free, and if they cost money then it is usually going to pay for food, drinks, and the space.

Meetup.com has every kind of group imaginable, from single mother meet-ups to Dungeons & Dragons meet-ups. If you look hard enough, you’ll find the golden nuggets that relate directly to small businesses, entrepreneurs, or even your industry. The good thing about Meetup.com is that you can start your own group if they don’t have what you’re looking for!

Rotary Clubs – We are not part of a Rotary club yet, but it is a well established business networking organization that helps out the community. Being part of a Rotary can add extra credibility to your business. From their site: “Rotary is the world’s oldest service club organization. It’s made up of more than 32,000 Rotary clubs in nearly 170 countries. The members of these autonomous clubs are called Rotarians, and they form a global network of 1.2 million business and professional leaders, all volunteering their time and talents to serve their communities and the world. Individual Rotary clubs, in turn, belong to the global association Rotary International”

Leads Groups – These groups have one goal in mind: networking. Some are national and others have one chapter. Some are open and others are closed. You have to look hard to find these groups, but they can be some of the best resources out there.

Search Google for “Leads Groups: Your City”

Closed Groups
LeTip – This is a networking group that only allows one company from each industry, hence the closed group title. The exclusivity of closed groups is great if you can get in with a good group that has every intention of getting bigger. That means you will have all of the members acting as your salespeople, which is far more cost-effective than hiring a sales team of 20+ individuals.

This group has a greater sense of trust among the members than say a “Chamber of Commerce,” because you are with them every week and you get to know each member and their business individually. There are a ton of chapters throughout the US so check it out at http://www.letip.com

BNI – Very similar to LeTip. One company per industry. Both BNI and LeTip have training programs that help you learn how to market yourself to other people quickly and effectively. The one catch is that closed groups usually do not let you be a part of other closed groups, so you have to pick one you like and stick with it. Loyalty is important. If you have more than one person in your company, divide yourselves among the different closed groups. Visit http://www.bni.com for more information.

Networking is essential for small business growth.

I’m sure I missed a lot of groups in the list because I don’t know what they all are. Some heavy searching on the internet or communication with other business owners can yield some great results for your area.

I’m fairly new to the networking game. I can’t imagine what it will be like a year or two down the road but I promise you it will be exciting. There is no other way to grow a business like small business networking because you’re going to be face to face with like-minded people. They are either going to be your clients, allies, or in some cases both.

One thing is for sure though: if you stick with these like-minded individuals in the groups and organizations mentioned above, your business will grow faster than you could have imagined. If you’re sick of spending money on direct marketing or if you just sit around on your butt wondering why your business is not growing, get out there and meet new people. The worst case scenario is that you’ll make a friend and get a free meal.