US Real Estate Market Update 2010

U. S. Real Estate Buzz

This short overview of our current economic and real estate conditions is what I think, presented in a simplistic, broad-brush narrative of the affairs that lead us to where we are today with some realistic long term ideas to prosperity and solid economic recovery and growth.

History

First, we know every industry is like the tide each with it’s own ebbs and flows. To be certain the real estate market is experiencing these changes, so in many respects this is very normal. The real estate industries ebb and flow is generally 10 to 12 years. The last time we hit bottom was at or around 1995-1997. What’s not normal is how dramatic this occurrence really is. The ripple effect is clearly worldwide, which illustrates this is not just a real estate problem but a financial one also. We did have a disastrous real estate market in the mid to late 1970′s, which, resembles much of what we’re going through today but it was more of a national problem than worldwide.

Current

The current state of our economy is a direct result of several factors that have been building for many years. The main contributing factor in my estimation, which is usually the case, is government policies. What government does and or does not do effects all us in profound ways, such as raising taxes, creating regulations, and spending policies to name a few, and of course politics; in short this is social engineering. The courses of action our politicians adopt have a direct effect on how we live our lives, how we invest money and what we invest in. Investors invest in assets that will make them money or provide them the means to do so.

For the past 5 to 6 years, the real estate market had been flooded with new home buyers previously renters, along with many “step-up” home buyers. Financing was very easy to get for most people, many of who perhaps should have never had it so easy. With that, poor spending habits ensued throughout the general population, in other word’s we were acquiring large amounts of debt without the income to match. Many businesses such as the financial institutions also had their fair share of shady dealings. Additionally, Governments at all levels were doing the same thing. They’ve never seen this kind of money come in at such a fast pace and of course with policies put in place years before you get an economic condition, i.e. government spending, regulations, taxes & fees that couldn’t be absorbed anymore by the general population, corporations and the financial institutions. A very serious unstable market had been created.

Finally, if all the previous spending wasn’t enough, the government went on a monumental spending binged over the past 10 months dragging the economy further down. Now you may ask why is this so important? It’s because everything the government does, as I have said, has a profound effect on each and every one of us. Why? Investors and investments! It’s no accident that we have the most dynamic and advanced economy in the world. The United States embraced an open market place long ago where investors, influential people, empire builders and entrepreneurs alike have the freedom to invest their money, products and ideas into our system. No other place in the world can you do this quite the same way.
The problem is over the past 20 or so years corporate regulation and tax burdens are out of control, Influence on public employees to do favors has never been so far-reaching and nearly 50 % of the population doesn’t pay income taxes. The country has been changing in ways, which leads the Movers & Shakers to rethinking their investment strategies. Earning money has some how now become a bad thing politically. Be clear making money is a good thing and should never be frowned upon. Not withstanding unethical and illegal activities.

The Investor class of people are very astute, and rests assure they are watching everything going on, and until they see clear skies ahead they will either remain on the sideline or invest elsewhere. Several things in the near term need to happen before we can see clear skies.

Solutions

The financial markets need to finish cleaning-up their books with their bad debts, which will lead to improved lending.
Taxes in all forms including “pass-through taxes” such as the new Cap & Trade energy tax cannot go up and or be implemented as they are scheduled too. Congress must keep this from happening.
Congress must repeal the planned stimulus-spending bill, which will go into high gear just after the 2010 elections.
Commercial real estate, nationwide, is headed for huge loan defaults unless something allows the property owners a way to refinance without adding cash equity into the asset we will see more than 700 Billion dollars of loan defaults; this will be ugly.
Interest rates must remain low and balanced with possible inflation and deflation conditions.
Once the above happens and or moves in that direction businesses can once again begin their empire building, which leads to growth, which will spark employment, which will allow mom & pop investments to occur. Remember 80% of jobs are from small businesses. The employment market must be stabilized! Then the residential housing market can go into a full recovery swing that will promote a more stable economy. We believe residential real estate will lead commercial real estate out of this recession. Additionally, Multifamily will lead the way in the commercial market.
Long term, we need to be concerned with public policy and the spending that comes with it. It is my opinion; we should embrace and employ a whole new breed of Entrepreneurship along with a core focus on Research & Development in all of our industries. This type of R&D spending will help ensure future growth of our economy. In order to have a strong real estate marketplace we need a strong economy. In order to have a strong economy we need good public representatives.
The people of this great country need to understand, we will be better served to plan the future many, many years ahead of time should we plan to continue to lead the way for the rest. We have a great economic system and therefore the promotion of such a system should be pursued.

Bright Side

Loan defaults will spark a lot of buying with new money.
By 2010-11 we should be on our way to recovery and out of this mess by 2013 as long as government policies improve.
Interest rates should remain low for a little while.
Our country has always bounced back each time we’ve gone through recessionary periods.

Your Entrepreneur Home Based Business Success Series – #13 – Direct Response Marketing

When you enter the fascinating world of the Internet Industry, some of the most important skills that you will acquire are those of an expert Marketer. All of the top earners in this Industry utilize the proven successful techniques of Direct Response in order to achieve the high results in their sales campaigns.

The key to effective sales is to elicit a “Buy Now” instead of a “Waiting till Later” reaction from your prospect. The Direct Response is a process whereby the Buyer’s normal sales resistance is converted to the action step of a “Buyer’s Rush.” “Later” usually means “Never.”

My Mentor is a Master of Direct Response Marketing. He teaches a course that is dedicated to the subject. You want to build into all of your sales tools and materials, the elements of Direct Response. These are directed toward guiding your prospect, through the use of your high value products or services, to want to take action to buy.

Your Capture Page, your Website, Videos, Articles that you write and the Ads that you place on the Internet should all have woven into the materials that you present the messages directed to influence the prospect to take some action. By the simple way that you word your opt-in button, you can start to influence the prospect into taking action. Getting your prospect to always take an action, is a parallel to the response that you want in the sales closing process, of leading with questions that result in “Yes” answers.

Of course you must prove your trustworthiness, be knowledgeable, and be a professional, and conduct yourself with the highest integrity.

You must further establish good will with your prospect by demonstrating your knowledge and reliability. Understand that he or she will most likely follow his or her normal buying patterns and only close when he or she is ready. Your task is to make that as painless as possible for them. Your skill in asking questions in order to determine the prospects buying pattern will give you an insight that will assist you in the process.

Offering incentives, utilizing scarcity and deadlines are some of the techniques that will assist the buyer to change his behavior and want to act in your favor. These techniques should not be considered as ways to “Trick” people to behave, as you desire. The system is designed to understand Human Nature and to offer real value in a way that will be recognized by your prospect.

IF IT’S NOT A GOOD VALUE, IT WON’T SELL

THIS IS THE ROAD TO SUCCESS

Cross-Media Marketing: Taking Direct Mail to the Next Level

The progressive innovations today launch numerous doors of company chances for desperate online marketers and entrepreneur in reaching more customers to be thinking about their company brand and offers. When incorporated with a well created online marketing technique in producing natural leads that are feasible and helpful to company development, a direct mail might be an efficient marketing device.

It is not unexpected to keep in mind the enhancing innovative methods of marketing utilized by aggressive online marketers making use of the very best of innovations. A well developed marketing mix might consist of possible “conventional” direct-mail advertising marketing which might add healthy varieties of capacity causes business.

This consists of incorporating blog sites, short article directory sites, social networks websites, internet search engine and lots of other sites and platforms that might be important to a company’s success using cross-media marketing.

Cross-Media Marketing

Cross-media marketing is ending up being increasingly more popular as it incorporates several marketing channels in performing a more efficient marketing project with a certain target market. Such marketing applications are extremely reliable as they cover a great deal of scope for business in regards to greater capacity leads and sales.

There are specific essential distinctions in between cross-media marketing and traditional direct-mail advertising marketing albeit lots of resemblances.

Direct mail marketing is individualized about each recipient with certain name and address as well as URL to direct the recipient to an individual landing page. There is an individual interaction with receivers who are directed to a suitable landing page with quality material.

Direct-mail advertising on cross-media marketing provides a range of alternatives for measurability and tracking of reaction rates. There would be suitable reports to expose the status of every marketing project that would contribute in establishing future effective projects.

A great deal of advantages might come through cross-media marketing that would benefit business and online marketer.

1) Clearer Targets for Business

Cross-media marketing is really vibrant in targeting a recognized audience or sectors of it to benefit business. Direct-mail advertising marketing might be integrated to provide tailored mails to this recognized segmented group with pURL and QR codes leading the receivers to their tailored landing pages straight.

The marketing efforts would be more effective and concentrated without losing unneeded time and effort on unenthusiastic leads for a certain item or service promoted. Faster outcomes might be protected with more appealing ROIs that please online marketers based upon the expense sustained.

2) Trustworthy and Accurate Tracking

Cross-media marketing with direct-mail advertising provides marketing outcomes that might be easily kept an eye on and tracked in genuine time to offer precise info about the marketplace and the success of the marketing project. Comprehensive details about every visitor to the site is caught and looked at, consisting of page visits and link clicks with opt-in and study reactions if carried out.

Direct-mail advertising in cross-media marketing steps reactions on every marketing project to comprehend the effective aspects that might be used to future projects to take pleasure in greater success.

3) Flexible Marketing Options

There is a greater versatility with direct-mail advertising marketing that might engage a multipage pamphlet or a basic postcard. Several project stages might be executed to the very same targeted specific niche markets by means of cross-media platforms.

Such a marketing technique shows to be promoting and fascinating to the target market with arise from earlier stages to benefit subsequent stages. This would enable improvements to subsequent marketing methods to be tweaked for greater enhancements. Various direct-mail advertising parts might be sent to in a different way directed sections for screening reaction rates on print media types.

4) Costing and Budget Management

Direct-mail advertisings in cross-media marketing strategies might be traced and tracked for much better responsibility in expense and ROIs. Online marketers would be notified of the variety of mails sent with an accurate expense of each mail and the variety of reactions from targeted receivers.

These marketing figures enable online marketers a more precise ROI analysis from any marketing project to enhance company profits easily besides making sure a close watch on the marketing budget plan.

5) Boosted Print Elements

It is not unexpected that direct-mail advertisings would move forward through cross-media marketing as print innovation enhances with vibrant print options such as sophisticated print methods and software application.

A well prepared print and digital marketing project takes pleasure in easier and much cheaper marketing tools that induce greater ROIs that please companies. Conventional printers who get on the cross-media bandwagon quicker would conquer the obstacle with the most recent innovations easily offered.

Effective Cross-Media Marketing Project

The crucial aspect of an effective cross-media marketing project surely is organization of the lists which have to be precise and targeted, even if segmented. Landing pages should consist of call to action functions such as sign-up types or opt-in choices for web visitors to be on business newsletter as consenting customers.

Making use of an auto-responder system would be a plus point for effective cross-media marketing with direct-mail advertisings updated where an organized follow-up is carried out for each opt-in customer. Analytical reports of every marketing project are examined for enhancements on future marketing projects.

When incorporated with proper digital channels, direct mail holds a popular position in direct marketing with a high hand on printed marketing interactions that might improve ROIs. Customer reactions and sales conversion rates enhance enough to benefit companies in protecting their market positions. When printed direct mail integrates efficiently with well created e-mails and customized web pages (PURLs) as well as emerging mobile aspects, this takes place.

Conclusion

Cross-media marketing with direct-mail advertisings integrated shows to be a vital marketing device for any aggressive Web online marketer to delight in greater returns by means of innovative incorporated marketing innovation.

Standard printers who accept innovative innovations to place direct-mail advertising marketing even more in today’s aggressive marketing patterns would be forming the international market with a synergy that prefer both companies and customers.