How to Use Twitter As Part of Your Internet Marketing Strategy

Social media marketing has become an almost essential part of any internet marketing strategy. It is free and can have really great results if done properly.

If you are marketing on the Internet then you should be using Twitter as one of your free marketing methods. Here is a brief overview of how to do it.

First, you must have a Twitter account. When you create your Twitter account, do so using your name and a photo, not some cartoon or icon. It’s not only about building relationships here, but branding yourself and building your presence. Your Twitter page will appear on a Google search of your name. Mine appears on the first page of Google search for my name.

Once you have an account you need to get some followers. When people follow you your tweets (mini posts) will appear on their wall when they are viewing their Twitter page.

To get followers first you must follow others. Start by doing a search within Twitter. Search for someone related to the topic you are involved with. For instance, if you are involved with a company that uses attraction marketing you may want to search for Mike Dillard. Once you get to his page you will click on the word ‘Following”. It will be on the right side of his page. This will bring up a list of people who follow Mike Dillard on Twitter. Then you go through this list and choose people to follow. Some of those people will automatically follow you back. You will also have people start following you simply because you active on Twitter.

There are also use free tools like Twello.com and Twollo.com also make building a following pretty simple (the latter lets you set up auto-following based on keywords).

Do not follow more than 100 to 150 people per day. Twitter considers this too aggressive. They may close your account. Also, you must keep your ratio of followers to following within 10%.

If you are a Twitter newbie remember that as with any social network, it’s about relationships. If you are too aggressive in promoting your business people will simply stop following you.

Twitter Tips

Tweet (post) at least once or twice a day. As you build a large following you will want to increase this, as only a small portion will be likely to see your Tweet at the time you Tweet it.

Provide value (content) primarily, not spam! Give Them Something to Tweet About! Your Tweets should be pleasant, consistent, uplifting, entertaining and/or educational. Adding tweets directly related to your product or opt-in page is fine, after all that’s why you are doing this, right?. You should keep this at about a 1/3 ratio. One promotional tweet for every 3 content tweets.

ReTweet (RT) content that you like! If you are getting lots of RTs on your content then you know you are on the right track! You can use Twitter’s ‘Retweet’ link, or to add a short comment, just click the ‘Reply’ link (you have to float your mouse over the right side of the post to see the ‘Retweet’ and ‘Reply’ links appear), and type ‘RT’ prior to the @username.

Thank your followers who RT’ed your Tweets. This is very important especially for content that you have written or even RTs of your products or opt-in Tweets! And, be SURE you are following them! This is done by the @Reply. This is a great way to build relationships.

Reply to your @Replies – Your @Replies view (found in your @Replies view which is on your ‘Home’ page right above your ‘Direct Messages’ ink on the right sidebar, where you will see @YourUserId) shows messages that are directed personally to you as well as recommendations for you. Reply to as many of these as you can! You can combine multiple replies with a short ‘Thnx 4 RTs & Shouts’ or similar if you get a lot of them.

Watch your DMs for any personal messages. This may mean sifting through lots of spam. DO NOT follow links here, this is where many Twitter viruses have been and still are spread.

There is a service called SocialOoomph.com it does a lot for free, allowing you to auto-follow-back and schedule Tweets ahead of time. This is a great tool as it allows to leverage your time by scheduling Tweets for the whole day.

Direct Mail or Social Media: Which Marketing Channel Is Right For Your Small Business?

Imagine this scenario.

One of your salesmen comes into your office to give you his weekly sales update.

“It was a great week” he said. “I had conversations with 138 prospects.”

“Sounds good” you say. “How many of those prospects actually became customers?”

The salesman smiles nervously. “Well… none of them, but if they ever need our services, I’m sure they’ll choose us.”

As unlikely as that scenario sounds, it’s essentially what’s happening with many small businesses when they choose to discontinue their direct mail campaigns in favor of social media marketing.

However, it’s really not the small business owner’s fault.

Some self-proclaimed social media experts have led them to believe that they have to “put all their eggs” in this marketing basket or they’ll be eclipsed by their technologically advanced, media-savvy competitors.

And it’s just not true.

In 2007 many of these same experts predicted the decline of “interrupt marketing” which included broadcast commercials, print ads and direct mail.

They pointed to a growing number of consumers who were either purchasing products on line or seeking useful internet content to aid in their purchasing decisions.

We were told that these new consumers avoided all forms of interrupt marketing in favor of having “conversations” with their favorite companies and brands via social media.

In that same year direct mail accounted for over $58 billion in sales. So you would think that after almost eight years of social media, content marketing and the proliferation of smart phones that direct mail would be almost dead.

If that’s what you think then these facts may surprise you:

• 2013 annual sales in traditional off-line marketing, which includes direct mail, were $93 billion, while online marketing accounted for $62 billion. (Source: Experian)

• Direct mail is still the preferred channel for prospects who receive marketing from local businesses. (Source: Direct Marketing Association)

• The top three actions for people who received a direct mail piece included, 44% visiting the company’s website, 34% searching online and 26% who keep the direct mail piece for future reference. (Source: Direct Marketing Association)

Direct mail is different than social media marketing because most postcards or sales letters contain a specific call to action.

With direct mail you can ask them to buy something or at very least, visit your website, opt in to your newsletter or call to ask about your products and services.

Direct mail marketing also has the advantage of being measurable.

With the right metrics in place you’ll always know how many marketing pieces were sent, how many prospects responded and how many become customers.

Your company may see some return on their social media investment with LinkedIn, Facebook and Twitter, but since social media is more of a communication platform than a sales tool, it takes time.

By “time” I mean that it takes time for social media to work and it also takes time for the staff member you’ve chosen to complete the on-going task to update content and engage with prospects.

When it comes to social media many small businesses also start with a big disadvantage, because most of their prospects simply have no interest in following them on any social media platforms.

Which is why many of their “fans” are actually family, friends and fake followers. (And you wondered why more of your followers weren’t becoming customers ;>)

To engage on social media you also have to provide compelling content for your prospective customers. If you don’t have anyone on your staff with the skills to write content that people actually want to read, your followers will quickly tune you out.

If you have the time, energy and the skills necessary to create content for social media marketing, I would encourage your small business to do so.

However, if you want to do more than just communicate with your prospects in the hope that they’ll buy from you when they’re ready, don’t forget that old-fashioned marketing channel that can still make your cash register ring…

Direct mail marketing.

How to Do the Best Association Direct Marketing

In the world of increasing demand in all the fields and niches, there always lies a rising demand for new technologies to emerge, as it would help in several ways to enhance the currently running business to make it sharper and stronger. So what would you be expected to do in order to make the business long and strong?

Instead of marketing your product by using posters and other in-direct ways of doing it, association direct marketing would typically help you to make it easy for you in finding the right customer very easily and make the business happen without much struggle and hassle. All you need to have is nothing but the right marketing skills and your way of approach to a customer the way in which it would make the customer to believe you and immediately rely on you for the business needs.

There are some of the easy association direct marketing tips which you can make use of to do enhance your business in the right possible way. Some of it are addressed and thrown light in this article.

Find the right customer

Firstly, you need to find the right customer for your business who would be prospective and supportive. The customer you find should be apt for your business and should not be temporary. You need to build a large list of customer base of this kind and make sure that the customer would recommend others to try your business products. In this way, your direct marketing would help you a lot in making the best in class marketing and business.

Ease the customer with your offers

The second step is to make sure that you need to ease your customer with all your offers. If your customer is with you for a long time, you also need to make sure that you maintain the contact throughout so by giving special offers and discounts. This would not anyway hamper your business because this would make that specific customer to refer your business to some other customer and at the end, you would end up building a large contact list of customer thereby building your business in a large way.

Emphasize more on your positives

You should always make sure that your emphasis is more on your positives. Even if you have negatives, it is not worthy enough to mention it as it would anyway ad=affect your name and the recognition that you have gained throughout. In addition to this, you also need to make surer that your way of advertising is very brilliant and the way of making association direct marketing would help you to attract the customer at once. If all these are made sure, you would be able to easily create and edge over other competitors and make the best possible business dealing without any hassle or difficulty. So just make sure that your association direct marketing is soft enough to handle any type of customer and that makes it possible to attract any kind of customer.