Your Entrepreneur Home Based Business Success Series – #13 – Direct Response Marketing

When you enter the fascinating world of the Internet Industry, some of the most important skills that you will acquire are those of an expert Marketer. All of the top earners in this Industry utilize the proven successful techniques of Direct Response in order to achieve the high results in their sales campaigns.

The key to effective sales is to elicit a “Buy Now” instead of a “Waiting till Later” reaction from your prospect. The Direct Response is a process whereby the Buyer’s normal sales resistance is converted to the action step of a “Buyer’s Rush.” “Later” usually means “Never.”

My Mentor is a Master of Direct Response Marketing. He teaches a course that is dedicated to the subject. You want to build into all of your sales tools and materials, the elements of Direct Response. These are directed toward guiding your prospect, through the use of your high value products or services, to want to take action to buy.

Your Capture Page, your Website, Videos, Articles that you write and the Ads that you place on the Internet should all have woven into the materials that you present the messages directed to influence the prospect to take some action. By the simple way that you word your opt-in button, you can start to influence the prospect into taking action. Getting your prospect to always take an action, is a parallel to the response that you want in the sales closing process, of leading with questions that result in “Yes” answers.

Of course you must prove your trustworthiness, be knowledgeable, and be a professional, and conduct yourself with the highest integrity.

You must further establish good will with your prospect by demonstrating your knowledge and reliability. Understand that he or she will most likely follow his or her normal buying patterns and only close when he or she is ready. Your task is to make that as painless as possible for them. Your skill in asking questions in order to determine the prospects buying pattern will give you an insight that will assist you in the process.

Offering incentives, utilizing scarcity and deadlines are some of the techniques that will assist the buyer to change his behavior and want to act in your favor. These techniques should not be considered as ways to “Trick” people to behave, as you desire. The system is designed to understand Human Nature and to offer real value in a way that will be recognized by your prospect.

IF IT’S NOT A GOOD VALUE, IT WON’T SELL

THIS IS THE ROAD TO SUCCESS

Online Marketing With Focus and Accountability Will Help You Succeed

Online marketing can be overwhelming. It can be time consuming, at times expensive, and at times complicated. Or, it can be more work than we can comfortable handle. This is where online marketing focus comes in.

But, what has focus to do with your online marketing strategy?

Plenty.

You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy hitter marketers sent to your email box on a daily basis. Buy this now to make thousands selling your books – invest in this new course to get the best marketing program to date – get this ebook today and learn everything you need to know about creating ebooks and making money. The promotional emails go on and on.

If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.

You might be thinking that you don’t have the time to invest in the products you already bought and that new one being promoted looks simple… and it doesn’t cost that much. Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.

Okay, so you have your marketing direction. Go over the marketing strategies you bought into and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.

So, choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is start working at it today and be consistent.

A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.

This is online marketing focus.

The main idea behind it is to keep from grasping at shiny objects and wasting money. The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.

Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused traffic to your site.

How Article Marketing Will Help Your Home-Based Business

There are many ways that you can market your home business so others know what you are doing. The obvious is placing ads in newspapers, mailing flyers and brochures to potential customers, and setting up a website where you can direct people to see your business online. If you are not using article marketing as a tool to promote your home business, you may be missing out on a lot of potential customers that otherwise would not know how to find you.

Understanding

Article marketing is a campaign that you undertake by writing articles for the Internet. These articles are then distributed to various article directories. Once your article is approved, it is listed in the article directory and picked up by search engines. Thus, when a potential customer types in keywords that pertain to your home business niche, you have a better chance of them finding your website. Many people will also search directly for articles within article directories, making the chances of them finding you even greater.

How to Set Up a Campaign

There are a few points that you must adhere to in order to make an article marketing campaign work for you. First, you have to make sure that your articles are original and written solely for you. You cannot copy someone else’s article, slap your name on it as the writer, and expect article directories to pick it up. In fact, if you do this, chances are you will be banned from many article directories. You can write the articles yourself, or have someone else write the articles for you, but they must be original.

The next step to a successful campaign is to avoid selling yourself in your articles. You want people to find you and buy your products or services. That is the whole point behind article marketing. But, your articles cannot sound like sales ads. They have to be based on good quality information that customers are looking for. You will have the opportunity to direct people to your website through an Author Box at the end of your article. This is where you put your name and website address and highlight any promotions or sales that will drive traffic to your website. Articles that are written to sound like sales ads are often rejected by article directories, and your efforts and time are wasted.

Finally, you must write informational articles often. Article marketing is only successful when you write on a consistent basis. Depending on the popularity of your business niche, it can take time to develop traffic to your website. The more you write good articles, the more you are setting yourself up as an expert in your niche. Writing only two or three articles will set you up for disappointment. On average, it takes about 20 or more articles to generate the kind of traffic that makes an impact on your website. Be patient.

Getting Your Articles Submitted to Directories

Submitting articles to directories can be a cumbersome task. Many directories require that you sign up with a user name and password before you are allowed to submit any articles. The actual act of submitting articles is very tedious as well. Many directories manually review each article before posting it to their site.

Thankfully, there are services that will submit your articles for you to hundreds of directories. These services come in the form of software programs and submission service websites. You just need an account, and they will do the work for you. You submit your articles to the service, and they take care of the registering and submitting of articles to the article directories.

Article marketing has become a very popular and proven marketing tool for home business owners over the past few years. It does take time to build yourself up as an expert in your niche, so give article marketing time to work. Most directories will give you stats on your articles, such as how many times it was read, so you can gauge whether or not your article marketing campaign is successful. The more articles you write on a regular basis, the better the chances that you will soon reap the rewards of your efforts by generating more traffic to your website.