How to Pick the Right Direct Selling Company to Join

Ever wonder where that new neighbor got the money to build that new home in your neighborhood? Well my wife and I did. A few years ago we were driving around some neighborhoods in Salt Lake City, Utah looking for a place to move. We came across a hidden little neighborhood of brand new homes with new cars in many of the driveways. We were curious so we stopped a couple out walking their dog and asked them what everyone did to afford living in these nice homes.

To our surprise the couple said that the majority of their neighbors were self-employed and worked from home and half of them were already retired in their late 30′s to mid-40′s. What did they do for a living? The internet!

Shortly after that my wife and I had an opportunity to join a new direct sales company called Scentsy and it has been 5 years of work building a future, but here we are knocking on the door of early retirement.

We’ve tried a few direct marketing companies before so why did this one work for us? It took me a while to understand that it is a combination of opportunity, belief in the products, hard work, and yes just some dumb luck. I believe that there is plenty to share in the market so I want to help others understand what a career working from home with a direct marketing company can work for you too.


No question that success in any business requires understanding of the opportunity. Basically this means will the business make money or not. With a direct sales opportunity you have to look to see if the parent company is still growing or is it in what they call a maintenance mode. Companies like Pampered Chef or Amway have been around a while so it is more challenging to grow fast compared to companies like Scentsy which are still relatively young.

But the age of the company is just one factor to consider. We have all worked for companies where we ended up hating what we did. So it is super important that you hook up with a direct sales company that helps you feel good about what you are doing.


Have you ever purchased something from a shopping channel or an infomercial on TV and later regretted the purchase because the product did not do what it advertised or was so cheaply built that it would break within days to weeks of the purchase?

I have. I’ve learned from those experiences two key things. First if you want to get in shape, hit the gym with a friend; secondly if you are going to be successful in a business over a long period of time you need to offer quality products and you have to feel good about selling and using them yourself.

One thing that made my wife and I love working as an independent consultant for Scentsy was the quality of their products. The flameless candle products are dependable, safe, decorative, and adds to our home. That last part is huge! We are not afraid to put the candle warmers out on display where our friends, family, and neighbors can see them.

Compare the feeling of confidence of a decorative item you are proud of to a weight loss shake, a bottle of some super anti-oxidant beverage, or an additive for your car. We actually have conversations started by visitors to your home about the products we are proud to represent in our business. This makes it much easier for us to be with the company for the long-haul.

Hard Work:

Not many people will come up with the magic numbers to win a power ball raffle. So your efforts towards financial freedom should be with an expectation that it is going to take some hard work to set up the finances for the rest of your life. But as others have said, if you love what you do, it really does not feel like work.

In the direct sales industry hard work covers three things. First it is putting yourself and the product in front of people to create the opportunity for success. Second it is providing the absolute best customer experience. Third is recognizing that along you cannot succeed, but that the success of the people you work for and the people you bring on board to work with you all add up to your long term success.

Les Miserable is a great example of a hard work and dedication. The authors of that wonderful musical totally flopped with their first release. They did not give up though. Instead they evaluated what went wrong and change the script and the music score and the result has been 25 years of fantastic fan reviews.

A bit of Luck:

Every success has a bit of luck involved. Luck in the direct sales industry occurs when the parent company has an explosion in the market right after you join; is evident when you sign up for someone that will help you grow your business, even if they are not your next door neighbor and best friend; occurs when you just happen to sign someone up from half way across your country or even a different country that becomes a rock star and explodes on their own.

One thing I have learned is that if you keep at something long enough the luck will find you. Eventually you build the success that will lead you to a financially independent lifestyle.

How Article Marketing Will Help Your Home-Based Business

There are many ways that you can market your home business so others know what you are doing. The obvious is placing ads in newspapers, mailing flyers and brochures to potential customers, and setting up a website where you can direct people to see your business online. If you are not using article marketing as a tool to promote your home business, you may be missing out on a lot of potential customers that otherwise would not know how to find you.


Article marketing is a campaign that you undertake by writing articles for the Internet. These articles are then distributed to various article directories. Once your article is approved, it is listed in the article directory and picked up by search engines. Thus, when a potential customer types in keywords that pertain to your home business niche, you have a better chance of them finding your website. Many people will also search directly for articles within article directories, making the chances of them finding you even greater.

How to Set Up a Campaign

There are a few points that you must adhere to in order to make an article marketing campaign work for you. First, you have to make sure that your articles are original and written solely for you. You cannot copy someone else’s article, slap your name on it as the writer, and expect article directories to pick it up. In fact, if you do this, chances are you will be banned from many article directories. You can write the articles yourself, or have someone else write the articles for you, but they must be original.

The next step to a successful campaign is to avoid selling yourself in your articles. You want people to find you and buy your products or services. That is the whole point behind article marketing. But, your articles cannot sound like sales ads. They have to be based on good quality information that customers are looking for. You will have the opportunity to direct people to your website through an Author Box at the end of your article. This is where you put your name and website address and highlight any promotions or sales that will drive traffic to your website. Articles that are written to sound like sales ads are often rejected by article directories, and your efforts and time are wasted.

Finally, you must write informational articles often. Article marketing is only successful when you write on a consistent basis. Depending on the popularity of your business niche, it can take time to develop traffic to your website. The more you write good articles, the more you are setting yourself up as an expert in your niche. Writing only two or three articles will set you up for disappointment. On average, it takes about 20 or more articles to generate the kind of traffic that makes an impact on your website. Be patient.

Getting Your Articles Submitted to Directories

Submitting articles to directories can be a cumbersome task. Many directories require that you sign up with a user name and password before you are allowed to submit any articles. The actual act of submitting articles is very tedious as well. Many directories manually review each article before posting it to their site.

Thankfully, there are services that will submit your articles for you to hundreds of directories. These services come in the form of software programs and submission service websites. You just need an account, and they will do the work for you. You submit your articles to the service, and they take care of the registering and submitting of articles to the article directories.

Article marketing has become a very popular and proven marketing tool for home business owners over the past few years. It does take time to build yourself up as an expert in your niche, so give article marketing time to work. Most directories will give you stats on your articles, such as how many times it was read, so you can gauge whether or not your article marketing campaign is successful. The more articles you write on a regular basis, the better the chances that you will soon reap the rewards of your efforts by generating more traffic to your website.

Buying Gold in a Self-Directed IRA: How to Take Control of Your Retirement Wealth With Gold

Economists, like Taoists, tend to believe in the interconnectivity of all things. This concept is never more true than when it comes to our global economy. As we’ve seen with the recent events in the Middle East and Ukraine, such things can have a direct effect on the economy at home and, even more importantly, on your investment portfolio. These events, together with a stock market riding at record highs, could bring a major correction in the market and soon. The challenge for the investor is to find a safety net that can protect their investments against such an inevitability.

Is there an investment that can provide that kind of protection?

There is: Gold.

The Best Time to Invest in Gold?

Actually, right now could be a great time for gold as many experts believe its price is undervalued. At present gold is experiencing interest in “safe haven” buying from investors who are concerned about losing value in a volatile stock market. When Wall Street finds itself becoming more risk averse, gold gets a boost. For this reason gold has been considered a reliable store of wealth and has for over five thousand years. Other recent events including the holding of interest rates by the Federal Reserve and seasonal demand have also had a positive effect on gold’s value. But even with these factors aside, gold has still proven itself to be one of the best performing commodities of 2014.

Aside from its recent valuations, the purchase of gold or silver in the form of coins is a surprisingly safe investment and one of the most tax efficient ways to finance a coin purchase is through a self-directed IRA.

The Value of Gold Over Paper

Owning gold with a self-directed IRA is not the same as owning mutual funds or ETFs. With a self-directed gold account, the investor can actually buy and hold physical gold inside their IRA. Owning physical metals such as gold or silver can be an important part of a well-diversified retirement portfolio.

A self-directed IRA enables the individual to invest in gold and much more on a tax-deferred or tax-free basis. This prospect is exciting for many investors because the investment involves a tangible and finite resource with real intrinsic value. Gold and silver are by far the most popular choices for Precious Metals IRAs. An IRA can purchase gold and silver coins such as American Eagles or Canadian Maple Leafs, some coins from Australia and Austria, or physical bullion in the shape of bars or rounds. (The South African Krugerrand is not permitted to be included in an IRA as it is a 22 karat bullion coin.) Only gold coins with a purity of 24 karat (0.995+ fineness) are allowed in an IRA, with the exception of the 22 karat US Gold Eagle. Any metals owned inside of a precious metals IRA must meet certain fineness requirements and must be produced by an approved and accredited refiner.

Bullion vs. Coins

One of the big differences between bars and coins is that when you sell coins typically you’ll get a few dollars over melt value, or market value. With bars on the other hand, depending on the bar type, you get a straight spot price or melt value on a buyback. Because of their additional numismatic value, coins are generally seen as the more profitable choice. In many instances, if you were looking to liquidate with large bars you’ll not be able to liquidate part of the bar, you will have to liquidate the entire bar at once. That’s why when it comes to liquidation it also makes sense to have coins in your possession instead of bars.

How to Get Started

This article was written to answer basic questions about investing in a self-directed IRA. To learn much more about investing in gold and silver and how you can grow and diversify your wealth even in the most uncertain and volatile of economic times, a special mini-course was developed. It’s entitled “The Essential Guide to Successful Gold and Silver Investing” and it’s available for FREE download. This valuable course is filled with tips and expert advice to help you make the decisions that could save you thousands of dollars.