Marketing Or Advertising, Which Will You Choose

So many times, as a new business owner, I wish I had understood the difference between advertising and marketing. I am sure many people have a different definition of these words. Let’s explore this topic for today’s article.

Wikipedia defines advertising this way: Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. I think that pretty well sums up what we think of as advertising. We are all very familiar with it in all of its forms. TV, radio, print, billboard, word of mouth, and direct mail just to name a few. Now let’s look at Wikipedia’s definition of marketing. Marketing is used to create the customer, to keep the customer and to satisfy the customer. You can also market using TV, radio, print, billboard, word of mouth, and direct mail; so what is the difference. I believe that ROI or return on investment is the greatest difference. Anybody can advertise but few can market. Let me give you some examples.

1. How often do you get your oil changed? Why every 3,000 miles? Your owner’s manual says every 5,000. Quick lube places have set themselves up as an expert. When they say every 3,000 miles we believe them.

2. How often do you have your teeth cleaned? When do you schedule the appointment? Dentists have done this better than any service provider I know. They make you feel stupid if you do not schedule your next appointment 6 months from your last. And you schedule it before you leave the office. Brilliant. Continued business and the customer thinks it was their idea.

3. One more “So Easy a Caveman can do It” The slogan for Geico is powerful stuff.

So anyone can throw money at advertising but few take the time and effort to market themselves or their product. Here are some simple tips to help you as you learn to market.

1. Learn from other people, life is too short to learn it all. Find smart and successful people in this area and copy what they are doing.

2. Learn some copywriting skills. Dan Kennedy is a superb writer and will help you greatly to read his books.

3. Test, test, test. Do two or three ads and measure the results of each.

4. Keep great records of every piece of marketing you use. Know which ones work and which ones do not.

5. Be patient, this is not a quick process and there is no magic bullet. Keep fine tuning your ads until you reach the greatest returns on your investment.

6. Do not be afraid to pay for help. PICK WISELY. Many will take your money and provide poor returns. There are some very good companies. Just do your homework before ordering.

Taking these steps can help your budget decrease as your return increases.

Affiliate Success – Three Ultimate Internet Marketing Tips

Although many of the well-known methods of making money on the internet can be quite complex, when it comes to affiliate marketing, the process of setting up a business and earning money is something almost anyone is capable of doing. This is why joining an affiliate program is a productive way to learn the ins and outs of earning an income online. In order to be successful, Affiliates need to take the three tips below into consideration when they are setting up their enterprise. Getting the ball rolling is not difficult, as long as long as you learn from others, study marketing techniques and maintain your direction.

Seek guidance
As mentioned, the Internet is an inherently overwhelming place and even the most intelligent of individuals struggle during the early stages of setting up an Affiliate Marketing business. With the availability of specialized training and experienced mentors, there is no reason for an Affiliate to navigate these tricky waters alone. Training will teach you the most effective ways to make the most of your time, while a mentor is perfect for providing a sounding board and lending emotional support. For some people, intensive training coupled with having a mentor has proven lucrative.

Grasp effective marketing techniques
It is very important for Affiliate Marketers to not only learn the pros and cons of various marketing methods; they must also understand how to implement profitable promotional campaigns. Pay-per-click advertising is a tool utilized by many Marketers, but there is a learning curve with respect to this application. Those who fully understand pay-per-click programs are poised to make a lot of money with a business that virtually runs itself.

Take pride in your direction
To become a successful Affiliate Marketer, you must really become committed to your business. This means making efficient use of your time while always trying to stay one step ahead of the competition. Those who are proud of their efforts will tend to do a better job of maintaining their direction. If it is obvious to others – in real life or on the Internet – that you are serious about what you do, wealth will inevitably follow.

Direct Sales Tips – What is Direct Sales?

Direct sales is a method of selling a consumer product or a service, person-to-person and away from a fixed retail location. These consumer products are sold through in-home product demonstrations, “home parties” and one-on-one selling by salespeople. Such products or services are usually marketed to customers by independent salespeople or teams of salespeople. Depending on the sales company structure, the salespeople may be called consultants, distributors, representatives, or a number of other different titles. Direct selling can be a part time job or a full time business, depending on the needs and wants of the salesperson. Direct sales is one of the oldest sales methods still going strong today.

Industry representative, the World Federation of Direct Selling Associations (WFDSA), reported that its 59 regional member associations had accounted for over US$114 Billion in retail sales in 2007, through the activities of over 62 million independent sales representatives.

According to the WFDSA, consumers and customers benefit from direct selling and sales because of the high quality of service, convenience, delivery method, and the satisfaction guarantees provided. A major benefit to an individual that wants to begin a career in the independent direct selling business is the usually low startup costs. Most companies require little or no required inventory or other cash commitments to begin. If a company you are interested in joining does require high costs for inventory and startups, be very careful. These companies may actually be pyramid schemes, not direct selling or sales companies.

Research by the United States Direct Selling Association (DSA) reported that in the year 2000, 55% of adult Americans had at some time purchased items or services from a direct sales consultant and 20% reported that they were currently(6%) or had been in the past(14%) a direct sales consultant.

Direct selling is different from direct marketing because it is focused on individual sales agents contacting, networking, and dealing directly with clients and customers. Direct marketing is business organizations more focused on seeking a relationship with their customers without going through a salesperson or retail outlet.

Direct sales companies also usually offer a multi-level compensation plan that greatly benefits the individual consultants. Not only does the company pay commission to the salesperson for their own individual sales, but they will also pay bonuses on sales of other salespersons that were introduced and trained by that particular salesperson. Not only can someone make decent income by networking and selling the services or products, but by building and training a large successful team of individual consultants.

Direct selling can be the key to running your own business and being able to control your income. With a successful direct sales company and a well thought out plan of attack, Direct Selling can be your ticket to freedom from bosses, commutes, and time restraints.