How to Pick the Right Direct Selling Company to Join

Ever wonder where that new neighbor got the money to build that new home in your neighborhood? Well my wife and I did. A few years ago we were driving around some neighborhoods in Salt Lake City, Utah looking for a place to move. We came across a hidden little neighborhood of brand new homes with new cars in many of the driveways. We were curious so we stopped a couple out walking their dog and asked them what everyone did to afford living in these nice homes.

To our surprise the couple said that the majority of their neighbors were self-employed and worked from home and half of them were already retired in their late 30′s to mid-40′s. What did they do for a living? The internet!

Shortly after that my wife and I had an opportunity to join a new direct sales company called Scentsy and it has been 5 years of work building a future, but here we are knocking on the door of early retirement.

We’ve tried a few direct marketing companies before so why did this one work for us? It took me a while to understand that it is a combination of opportunity, belief in the products, hard work, and yes just some dumb luck. I believe that there is plenty to share in the market so I want to help others understand what a career working from home with a direct marketing company can work for you too.


No question that success in any business requires understanding of the opportunity. Basically this means will the business make money or not. With a direct sales opportunity you have to look to see if the parent company is still growing or is it in what they call a maintenance mode. Companies like Pampered Chef or Amway have been around a while so it is more challenging to grow fast compared to companies like Scentsy which are still relatively young.

But the age of the company is just one factor to consider. We have all worked for companies where we ended up hating what we did. So it is super important that you hook up with a direct sales company that helps you feel good about what you are doing.


Have you ever purchased something from a shopping channel or an infomercial on TV and later regretted the purchase because the product did not do what it advertised or was so cheaply built that it would break within days to weeks of the purchase?

I have. I’ve learned from those experiences two key things. First if you want to get in shape, hit the gym with a friend; secondly if you are going to be successful in a business over a long period of time you need to offer quality products and you have to feel good about selling and using them yourself.

One thing that made my wife and I love working as an independent consultant for Scentsy was the quality of their products. The flameless candle products are dependable, safe, decorative, and adds to our home. That last part is huge! We are not afraid to put the candle warmers out on display where our friends, family, and neighbors can see them.

Compare the feeling of confidence of a decorative item you are proud of to a weight loss shake, a bottle of some super anti-oxidant beverage, or an additive for your car. We actually have conversations started by visitors to your home about the products we are proud to represent in our business. This makes it much easier for us to be with the company for the long-haul.

Hard Work:

Not many people will come up with the magic numbers to win a power ball raffle. So your efforts towards financial freedom should be with an expectation that it is going to take some hard work to set up the finances for the rest of your life. But as others have said, if you love what you do, it really does not feel like work.

In the direct sales industry hard work covers three things. First it is putting yourself and the product in front of people to create the opportunity for success. Second it is providing the absolute best customer experience. Third is recognizing that along you cannot succeed, but that the success of the people you work for and the people you bring on board to work with you all add up to your long term success.

Les Miserable is a great example of a hard work and dedication. The authors of that wonderful musical totally flopped with their first release. They did not give up though. Instead they evaluated what went wrong and change the script and the music score and the result has been 25 years of fantastic fan reviews.

A bit of Luck:

Every success has a bit of luck involved. Luck in the direct sales industry occurs when the parent company has an explosion in the market right after you join; is evident when you sign up for someone that will help you grow your business, even if they are not your next door neighbor and best friend; occurs when you just happen to sign someone up from half way across your country or even a different country that becomes a rock star and explodes on their own.

One thing I have learned is that if you keep at something long enough the luck will find you. Eventually you build the success that will lead you to a financially independent lifestyle.