How to Use Twitter As Part of Your Internet Marketing Strategy

Social media marketing has become an almost essential part of any internet marketing strategy. It is free and can have really great results if done properly.

If you are marketing on the Internet then you should be using Twitter as one of your free marketing methods. Here is a brief overview of how to do it.

First, you must have a Twitter account. When you create your Twitter account, do so using your name and a photo, not some cartoon or icon. It’s not only about building relationships here, but branding yourself and building your presence. Your Twitter page will appear on a Google search of your name. Mine appears on the first page of Google search for my name.

Once you have an account you need to get some followers. When people follow you your tweets (mini posts) will appear on their wall when they are viewing their Twitter page.

To get followers first you must follow others. Start by doing a search within Twitter. Search for someone related to the topic you are involved with. For instance, if you are involved with a company that uses attraction marketing you may want to search for Mike Dillard. Once you get to his page you will click on the word ‘Following”. It will be on the right side of his page. This will bring up a list of people who follow Mike Dillard on Twitter. Then you go through this list and choose people to follow. Some of those people will automatically follow you back. You will also have people start following you simply because you active on Twitter.

There are also use free tools like Twello.com and Twollo.com also make building a following pretty simple (the latter lets you set up auto-following based on keywords).

Do not follow more than 100 to 150 people per day. Twitter considers this too aggressive. They may close your account. Also, you must keep your ratio of followers to following within 10%.

If you are a Twitter newbie remember that as with any social network, it’s about relationships. If you are too aggressive in promoting your business people will simply stop following you.

Twitter Tips

Tweet (post) at least once or twice a day. As you build a large following you will want to increase this, as only a small portion will be likely to see your Tweet at the time you Tweet it.

Provide value (content) primarily, not spam! Give Them Something to Tweet About! Your Tweets should be pleasant, consistent, uplifting, entertaining and/or educational. Adding tweets directly related to your product or opt-in page is fine, after all that’s why you are doing this, right?. You should keep this at about a 1/3 ratio. One promotional tweet for every 3 content tweets.

ReTweet (RT) content that you like! If you are getting lots of RTs on your content then you know you are on the right track! You can use Twitter’s ‘Retweet’ link, or to add a short comment, just click the ‘Reply’ link (you have to float your mouse over the right side of the post to see the ‘Retweet’ and ‘Reply’ links appear), and type ‘RT’ prior to the @username.

Thank your followers who RT’ed your Tweets. This is very important especially for content that you have written or even RTs of your products or opt-in Tweets! And, be SURE you are following them! This is done by the @Reply. This is a great way to build relationships.

Reply to your @Replies – Your @Replies view (found in your @Replies view which is on your ‘Home’ page right above your ‘Direct Messages’ ink on the right sidebar, where you will see @YourUserId) shows messages that are directed personally to you as well as recommendations for you. Reply to as many of these as you can! You can combine multiple replies with a short ‘Thnx 4 RTs & Shouts’ or similar if you get a lot of them.

Watch your DMs for any personal messages. This may mean sifting through lots of spam. DO NOT follow links here, this is where many Twitter viruses have been and still are spread.

There is a service called SocialOoomph.com it does a lot for free, allowing you to auto-follow-back and schedule Tweets ahead of time. This is a great tool as it allows to leverage your time by scheduling Tweets for the whole day.

Marketing Or Advertising, Which Will You Choose

So many times, as a new business owner, I wish I had understood the difference between advertising and marketing. I am sure many people have a different definition of these words. Let’s explore this topic for today’s article.

Wikipedia defines advertising this way: Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. I think that pretty well sums up what we think of as advertising. We are all very familiar with it in all of its forms. TV, radio, print, billboard, word of mouth, and direct mail just to name a few. Now let’s look at Wikipedia’s definition of marketing. Marketing is used to create the customer, to keep the customer and to satisfy the customer. You can also market using TV, radio, print, billboard, word of mouth, and direct mail; so what is the difference. I believe that ROI or return on investment is the greatest difference. Anybody can advertise but few can market. Let me give you some examples.

1. How often do you get your oil changed? Why every 3,000 miles? Your owner’s manual says every 5,000. Quick lube places have set themselves up as an expert. When they say every 3,000 miles we believe them.

2. How often do you have your teeth cleaned? When do you schedule the appointment? Dentists have done this better than any service provider I know. They make you feel stupid if you do not schedule your next appointment 6 months from your last. And you schedule it before you leave the office. Brilliant. Continued business and the customer thinks it was their idea.

3. One more “So Easy a Caveman can do It” The slogan for Geico is powerful stuff.

So anyone can throw money at advertising but few take the time and effort to market themselves or their product. Here are some simple tips to help you as you learn to market.

1. Learn from other people, life is too short to learn it all. Find smart and successful people in this area and copy what they are doing.

2. Learn some copywriting skills. Dan Kennedy is a superb writer and will help you greatly to read his books.

3. Test, test, test. Do two or three ads and measure the results of each.

4. Keep great records of every piece of marketing you use. Know which ones work and which ones do not.

5. Be patient, this is not a quick process and there is no magic bullet. Keep fine tuning your ads until you reach the greatest returns on your investment.

6. Do not be afraid to pay for help. PICK WISELY. Many will take your money and provide poor returns. There are some very good companies. Just do your homework before ordering.

Taking these steps can help your budget decrease as your return increases.

Buying Gold in a Self-Directed IRA: How to Take Control of Your Retirement Wealth With Gold

Economists, like Taoists, tend to believe in the interconnectivity of all things. This concept is never more true than when it comes to our global economy. As we’ve seen with the recent events in the Middle East and Ukraine, such things can have a direct effect on the economy at home and, even more importantly, on your investment portfolio. These events, together with a stock market riding at record highs, could bring a major correction in the market and soon. The challenge for the investor is to find a safety net that can protect their investments against such an inevitability.

Is there an investment that can provide that kind of protection?

There is: Gold.

The Best Time to Invest in Gold?

Actually, right now could be a great time for gold as many experts believe its price is undervalued. At present gold is experiencing interest in “safe haven” buying from investors who are concerned about losing value in a volatile stock market. When Wall Street finds itself becoming more risk averse, gold gets a boost. For this reason gold has been considered a reliable store of wealth and has for over five thousand years. Other recent events including the holding of interest rates by the Federal Reserve and seasonal demand have also had a positive effect on gold’s value. But even with these factors aside, gold has still proven itself to be one of the best performing commodities of 2014.

Aside from its recent valuations, the purchase of gold or silver in the form of coins is a surprisingly safe investment and one of the most tax efficient ways to finance a coin purchase is through a self-directed IRA.

The Value of Gold Over Paper

Owning gold with a self-directed IRA is not the same as owning mutual funds or ETFs. With a self-directed gold account, the investor can actually buy and hold physical gold inside their IRA. Owning physical metals such as gold or silver can be an important part of a well-diversified retirement portfolio.

A self-directed IRA enables the individual to invest in gold and much more on a tax-deferred or tax-free basis. This prospect is exciting for many investors because the investment involves a tangible and finite resource with real intrinsic value. Gold and silver are by far the most popular choices for Precious Metals IRAs. An IRA can purchase gold and silver coins such as American Eagles or Canadian Maple Leafs, some coins from Australia and Austria, or physical bullion in the shape of bars or rounds. (The South African Krugerrand is not permitted to be included in an IRA as it is a 22 karat bullion coin.) Only gold coins with a purity of 24 karat (0.995+ fineness) are allowed in an IRA, with the exception of the 22 karat US Gold Eagle. Any metals owned inside of a precious metals IRA must meet certain fineness requirements and must be produced by an approved and accredited refiner.

Bullion vs. Coins

One of the big differences between bars and coins is that when you sell coins typically you’ll get a few dollars over melt value, or market value. With bars on the other hand, depending on the bar type, you get a straight spot price or melt value on a buyback. Because of their additional numismatic value, coins are generally seen as the more profitable choice. In many instances, if you were looking to liquidate with large bars you’ll not be able to liquidate part of the bar, you will have to liquidate the entire bar at once. That’s why when it comes to liquidation it also makes sense to have coins in your possession instead of bars.

How to Get Started

This article was written to answer basic questions about investing in a self-directed IRA. To learn much more about investing in gold and silver and how you can grow and diversify your wealth even in the most uncertain and volatile of economic times, a special mini-course was developed. It’s entitled “The Essential Guide to Successful Gold and Silver Investing” and it’s available for FREE download. This valuable course is filled with tips and expert advice to help you make the decisions that could save you thousands of dollars.